About us





Each from various industries.

Who kindly pass on their




David Zaoui

A successful, passionate sales and business development leader with over 20 years experience working with global technology brands such as Apple and Intel.

His expertise spans business development, partner management, channel management and sales programs at country and EMEA level He has funded in 2019 Mind Your Business to accelerate successful sales for small technology companies with a core mission to help define sales strategy, build new channels and coach leadership on the best approach to delivery. After 3 years helping a large panel of successful startup’s, he decided to scale his approach to business by co-funding Keep Growing with issho.

Jean-Baptiste Lendrin

Jean-Baptiste began his career in the strategy department of a large French services and energy company in the teams in charge synergies post-acquisition.

After a similar experience with a major telecommunications player, he founded and developed a practice of strategy and transformation consulting. As such, he has restructured and supported many organizations in various sectors both in France and internationally. He returned to operations through transition missions before getting trained to the executive business.

Catherine Bendayan

Managing Director in Retail with international experience (France, Germany, Italy, Belgium). Since 2020, member of several boards of directors and Sales & Executive Business coach. Supporting leaders in the development of development strategies, the resolution of complex problems and the commitment of a team around a common vision and objectives have become my passion.

Anthony Do Couto

After beginning his career on the pitch as a commercial, Anthony has evolved as a Key Account within Samsung for French and international customers. His 360° vision and his ability to analyze and adapt have enabled him to take charge of a new Retail Marketing Department and to build a team of more than 20 people in internal and more than 200 people in the field for more than 3 years. On the strength of this experience as a manager, Anthony has been involved for 6 years in a entrepreneurial adventure as managing partner of a French company Crosscall to structure it commercially, develop its notoriety and support it at a level start-ups to scale-ups. Driven by his desire to pass on his experience and support projects, he is now Sales Business Consultant within Keep Growing. Anthony is a double graduate of the Sorbonne and the ESG Paris and continues his apprenticeship through numerous trainings and readings.

Nadia Marouani

After having held several positions as Sales in Market Finance in Paris, London and Dubai, Nadia founded and managed a company in the creative industries before joining luxury houses of the LVMH group. Passionate about human relations, she has been supporting managers and their teams for several years in their professional and personal development. Expertise and area of ​​skills: Sales, Management, Skills assessments. Individual coaching: Self-confidence, Assertiveness & Leadership. Nadia has a Master’s degree in Finance and in Communication(s), and is certified as a professional and personal coach in Neurosciences.

Axel Valensi

A graduate of ESCP Europe, entrepreneur, Regional Director and Commercial Director for startups and companies with more than 150 Sales, Axel decided to support business leaders in optimizing their commercial service and increasing their their turnover. He is also an accredited trainer in the DISC communication method.

Major expertise:

– Structuring and management of commercial processes
– Optimization of commercial performance
-Participation in the business development strategy

Soukaïna Vigneres

Soukaïna Vigneres boasts 15 years of experience as a business developer in the highly competitive realms of healthcare and mass retail. Her career naturally evolved, leading her to a key account manager position within the Novartis laboratories. In addition, she founded and managed her own company, specializing in consulting and aiding companies through their digital transformations. A formidable presence in the field, Soukaïna possesses an innate negotiating prowess and a resilience shaped by her experiences in the commercial industry and military service, having served as an officer at Saint Cyr. Her negotiation skills and extensive expertise have equipped her to engage with demanding buyers in purchasing centers. Her areas of major expertise include Business Development, Management, Professional Coaching, Negotiation, Training, and Skills Assessment. She holds a degree in Political Science, a Master’s in Economic Affairs & International Trade, and a Master’s in Digital Project Management.

Jacques-Henri Marin

Jacques-Henri has acquired significant professional experience within a variety of technology companies, including manufacturers, publishers, and consulting firms, both in international contexts and at the heart of French and Italian startups. His career began with pre-sales roles at computing giants such as NCR, Sun Microsoft, and HP. Since the early 2000s, he has progressed to the position of Sales Director at renowned companies like HP, Oracle, Cheops Technology, EXPERT.AI and UIPATH, as well as Alliance Director at ACCENTURE and Expert.AI.

His recent experience in the field of artificial intelligence, especially at Expert.ai and UiPath, is a considerable asset. Jacques-Henri excels in the support and coaching of sales directors and sales teams. His expertise, commitment, and managerial methods have a significant impact on the performance of the companies he advises.

Jacques-Henri expresses genuine enthusiasm about joining Keep Growing. His conviction is reinforced by the professionalism and passion of the team he met, which further stimulates his motivation. He is ready to face customer challenges with determination, sharing his know-how and interpersonal skills in the sales sector.

Settled in St Maur des Fossés, Jacques-Henri devotes his free time to running, engages in an association fighting against world hunger, and is passionate about CSR (atelier 2tonnes.org), thus demonstrating his social commitment.

Lise Yacoub

Entrepreneur and multicultural leader, Lise has more than 20 years of marketing and B2B business development experience acquired in tech, market finance, industrial solutions, and creative industries.

After 6 years as the Global Head of Marketing at Murex, she founded a marketing outsourcing company, and then a MarTech startup.

Coming from a family of entrepreneurs, she has supported executives, entrepreneurs, creatives, and business buyers in service companies and mission-driven companies, both in France and internationally.

A dancer and chocolate enthusiast, Lise has been actively committed for 10 years to increasing inclusion and diversity in the economy of tomorrow.

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